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46. What does Colin Dixon mean by saying “It’s been the year of interactive television advertising for the last ten or twelve years” (Lines4-5, Para.1)?
A) Interactive television advertising will become popular in 10-12years.
B) Interactive television advertising has been under debate for the last decade or so.
C) Interactive television advertising is successful when incorporated into situation comedies.
D) Interactive television advertising has not achieved the anticipated results.
47. What is the public’s response to Cablevision’s planned interactive TV advertising program?
A) Pretty positive
B) Totally indifferent
C) Somewhat doubtful
D) Rather critical
48. What is the impact of the wide use of digital video recorders on TV advertising?
A) It has made TV advertising easily accessible to viewers.
B) It helps advertising to measure the click-through rates.
C) It has placed TV advertising at a great disadvantage.
D) It enables viewers to check the sales items with ease.
49 What do we learn about Unilever’s interactive campaign?
A) It proves the advantage of TV advertising.
B) It has done well in engaging the viewers.
C) It helps attract investments in the company.
D) It has boosted the TV advertising industry.
50. How does the author view the hitherto high click-through rates?
A) They may be due to the novel way of advertising.
B) They signify the popularity of interactive advertising.
C) They point to the growing curiosity of TV viewers.
D) They indicate the future direction of media reform.
答案
46. D Interactive television advertising has not achieved the anticipated result.
47. C Somewhat doubtful.
48. C It has placed TV advertising at a great disadvantage.
49. B It has done well in engaging the viewers.
50. A They may be due to the novel way of advertising.
本文关键字: 2016年6月英语六级阅读答案下载
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