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News Report 3
Almost all companies recognize the importance of innovation today, but not many are able to integrate innovation into their business. A commentary in a … daily points out that innovation doesn’t mean piles of documents, it’s something more practical. The article says many people tend to assume that innovation just means create something new, but actually it’s more than that. It’s an attitude of doing thing. A company should find ways to innovate not just in products but also in functions, business models and processes. The article cites the global giant and gamble as an example, saying the real innovative company should develop an innovation culture, and use it as a primary tool for success. P and gamble has a proper innovation fun which offers bigger rewards for high risk ideas. It also has a special innovation facility for employees. sometimes their employees are released from their daily jobs for weeks, and spend their time interrupting in the innovation facility instead. In conclusion, the article says innovative ideas alone do not ensure success, it’s pointless unless their to turn inspiration into financial performance.
5. What is the problem of many companies according to news report?
6. What do many people turn to think of the innovation?
7. What does the company gamble?
Section B
Conversation 1
M: So, Linsy, do you like to text message on your cellphone?
W:Yeah, I text message a lot.
I don’t do it so much, I prefer to make a call if I’m in a hurry.
Yeah, I go both ways. Sometimes I don’t want to talk to the person, I just want to ask him a question, so it’s much easier for me, just text message, if I call them, I have to have a long conversation.
Yeah, I …. But I get off the phone pretty quickly ….
Yeah, that’s true, you don’t talk a lot.
So are you a fast messager?
When I first get a cellphone, I was so …, I thought I’d never text message, but people can’t text message me. So I feel obliged to learn how to text message, so now I’m pretty fast , what about you?
Actually, I have the opposite problem. When I first get my cellphone. I thought it was so cool the to text message to all my friends who have one. Aren’t pretty fast .., but it seems like now I don’t use so much. I got slower actually.
Yeah, I’ve been text messaging, actually sort of has to do with your age. For example, people in high school, they text message a lot, but I asked my father, “do you text message?” and guess what he said?
What?
He said, he would never text message, he thinks it’s very childish and unprofessional to text message.
Yeah, I could see what he means, it’s considered pretty informal to text message
8. what does the man say about himself?
9. what does the woman tend to do while she is on the phone?
10. why did the men text his friends when he first got his cell phone?
11. what does the woman’s father think of the text massage? childish
Conversation 2
Good morning, Mr. Johnson, how can I help you?
well, I’d like to talk to you about Team Barn, the department manager.
What seems to be the problem?
Well, ever since Saudra left the department, I felt like I’ve been targeted to do all her work, as well as mine. I’m expected to attend many meetings. And I seem to be spending a lot of time doing unnecessary paperwork.
I’m sorry to hear that.
And on top of that, I’ve specifically asked if I could leave early last Friday, even though as I’ve finished my assignment, I was told to help. But surely, that’s a positive sign showing that Mr. Barn has a lot of trust in you.
Yeah, but other colleague gets leave early and they don’t have such a lot of work to do.
So you feel he’s making unrealistic demands on you?
Yes, absolutely.
Have you approached Mr. Barn about this particular problem?
I tried, but it seems he just has no time for me.
Well, at this stage, it would be better to approach him directly. If nothing else show you can solve the problem yourself before you take it further, makes it clear you’re not just a complainer. Why don’t you send him an email, requesting a meeting with him in private.
Hmm, I feel a bit worry about his reaction. But, anyway I’ll send him an email requesting a meeting, and see what happens though, thanks for your advice.
Good luck, let us know the outcome.
12. what do we know about the man from the cover?
13. what is the man’s chief complaint?
14. how was the women interpret the facts that?
15. what did the women advise the man to do?
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