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If one day you suddenly have $1.3 million, what kind of feeling will it be? The employees of the US e-cigarette startup Juul Labs are qualified to answer this question.
据Juul Labs内部人士向CNBC透露，作为与万宝路(Marlboro)香烟生产商美国奥驰亚集团(Altria Group)达成的投资协议的一部分，Juul将获得20亿美元的一次性股息，而公司决定将这笔资金作为年终奖，发放给旗下1500名员工，也就是说，平均每个人能拿到130万美元。
Juul Labs insiders told CNBC that as part of an investment agreement with Marlboro cigarette maker Altria Group, Juul will receive a one-off dividend of $2 billion, and the company decided to As a year-end award, the funds were distributed to 1,500 employees, which means that each person can get an average of $1.3 million.
There is a saying on Juul Labs' official website: Every employee is a company's "stakeholder." But another person familiar with the matter said that the $2 billion year-end award will be allocated based on factors such as the length of time employees work in the company and how many shares they hold. In other words, the oldest employees who work the most will receive more rewards.
According to public information, Juul Labs is currently the most popular e-cigarette in the United States, accounting for 70% of the market, selling products in Canada, the United Kingdom, Israel and Russia, and intends to expand its business in Europe and Asia.
The Wall Street Journal has quoted sources as saying that Juul Labs has a gross profit of 75%, far exceeding that of traditional tobacco companies, and its annual revenue is expected to reach $2 billion.
Last week, a number of media reported that Juul Labs was officially acquired by Altria for $12.8 billion.
The value of Juul Labs has skyrocketed, and the latest market value has reached $38 billion, doubled from a few months ago, and more than the $50 million SpaceX (valued at $30.5 billion). It is a picture of the IPO next year. The social sharing site Pinterest is more than three times the valuation ($12 billion).
公司两位创始人Adam Bowen和James Monsees，也一跃成为全球电子烟行业的首批10亿美元级富豪。
The company's two founders, Adam Bowen and James Monsees, also became the first billionaires in the global e-cigarette industry.
However, it is worth noting that the growing Juul Labs has also received close attention from the US FDA, as e-cigarettes appear to be becoming a substitute for cigarettes for teenagers.
According to data disclosed by the FDA, one in five high school students in the United States smokes e-cigarettes, up 78% from last year; the number of middle school students who smoke e-cigarettes is 3.6 million.
天风证券认为，奥驰亚的传统烟草业务背景或将帮助Juul Labs找到更为有效的措施以应对FDA对其在青少年吸食电子烟方面的监管。根据奥驰亚公告，Juul Labs表示需要借助奥驰亚力量，共同致力于使电子烟成为成年吸烟者的选择。另外，结合Juul Labs所处美国市场环境来看，本次交易将有助公司提升业务效率、优化业绩。
Tianfeng Securities believes that Altria's traditional tobacco business background will help Juul Labs find more effective measures to deal with FDA's supervision of young people in smoking e-cigarettes. According to the Altria announcement, Juul Labs said it needed to use Altria to work together to make e-cigarettes a choice for adult smokers. In addition, combined with Juul Labs' US market environment, this transaction will help the company improve business efficiency and optimize performance.